How Ridester Achieved 460% Organic Growth and Scaled from 0 to 1.5 Million Monthly Visitors
Ridester is a comprehensive resource for rideshare and delivery drivers — guides, tools, tutorials, and video courses. When they came to us, they needed a strategic partner to accelerate organic growth in a fiercely competitive niche.
The Challenge
When Ridester approached us in September 2017, their Domain Rating was 43 and monthly organic traffic sat at 102,939 visitors (Ahrefs). They needed a cost-effective way to compete with established media properties — and to establish founder Brett Helling as a genuine thought leader in the rideshare space.
Every competitor had years of head start. Ridester needed authority fast — not through paid ads that stop the moment you stop paying, but through third-party recognition Google trusts and readers remember.
The Approach
We built Ridester's authority on a pure pay-for-performance model — they only paid for placements we actually earned.
Media Kit Creation
Developed a comprehensive media kit — visual assets, brand guidelines, logo variations, typography, and official colors — for consistent representation across every publication.
Visual Content Development
Created data-driven, highly shareable assets: two infographics built on RIDES report data, plus an interactive mapographic showing state-by-state rideshare earnings.
Performance-Based Digital PR
Launched a pay-for-performance journalist outreach campaign on HARO (now Connectively), targeting high-authority business, tech, and finance publications with personalized pitches.
The Results
Within the campaign window, Ridester became the leading independent resource for rideshare drivers in the US — and the results compounded long after each placement went live.
From 102,939 to 577,000 monthly organic visitors (peaking at 1.5M), scaled almost entirely through earned media and content authority.
A +35% DR increase on a logarithmic scale, where each point is exponentially harder to earn.
High-authority backlinks from tier-1 publications that created lasting, compounding domain authority.
Selected Placements
| Publication | Article | DR | Monthly Traffic |
|---|---|---|---|
| DICE | The Secret Sauce of Motivating Recruiting Teams | 81 | 399.4K |
| CMSWire | Are LinkedIn Groups Worth Your Marketing Resources? | 84 | 62.7K |
| Your Parking Space | Top Ways to Earn A Side Income According to Experts | 85 | 299K |
| Cornerstone | 4 Ways to Turn the Tide From Outbound to Inbound Recruiting | 78 | 58.3K |
DMR.agency delivered exceptional results for Ridester. Their strategic approach to digital PR and journalist outreach helped us achieve growth we couldn't have imagined. The pay-for-performance model meant we only paid for results — making this one of the most cost-effective marketing investments we've made.
See what else we've built.
Three ways to work with us.
Pick the path that fits your team:
Earned Media Booster →
Done-for-you reactive PR links via HARO and Qwoted. Pay per link placed — no retainer.
Earned Media Engine →
Done-for-you authority campaigns — content, PR, and distribution handled end-to-end.
Earned Media OS →
Learn the system and execute in-house. Cohort-based, no ongoing agency retainer.
Not sure which path fits? Book a free discovery call →