Why pay for attention when you can earn it?
Since 2013, we've helped companies build authority, credibility, and visibility without spending a dollar on ads. While others rent attention, we help you own it.
The case for earning attention instead of buying it.
Founded by Syed Irfan Ajmal as MQC (Marketing Quotient Consultancy) — SEO strategy, content marketing, onsite implementation, and backlinking.
After a merger with a British agency led by Azzam Sheikh, rebranded as Digital Marketing ROI — growing to 18+ team members serving US and UK clients.
Irfan and Azzam parted ways amicably; the company reconstructed and began focusing more on HARO outreach.
Expanded HARO outreach, refining processes and data systems to earn citations predictably. The team grew to meet demand.
Launched the new website at dmr.agency and focused exclusively on offsite SEO, with HARO outreach as the primary offering.
Delivered transformative results for Curednation (709%), Physician Thrive, Trendline SEO, and Efani (364%). Evolved from hands-on execution to systemized, trust-based delegation. Now highly selective — we only partner with companies that get it: earning beats buying, every time.
DMR.agency and our team have been cited across the publications our clients want to appear in.
A lean core team and a trusted specialist network.
This keeps us agile, adaptable, and selective. When projects need specific expertise, we bring in A-players who've proven themselves over years of collaboration.
Syed Irfan Ajmal
Built DMR.agency on a simple insight: most companies throw money at attention when they should be earning it. A rare combination of technical SEO and creative content storytelling — cited in Forbes, MSN, HBR, SEMrush, and more, and an international speaker and podcast host.
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Hamna Amjad
With DMR.agency since 2015. HubSpot certified in Inbound and Content Marketing. Cited on MSN, Yahoo Finance, Business.com, and BRIT+CO.
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James Karanja
Specializes in strategic outreach and relationship building for earned-media campaigns.
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Two proven paths: delegate it to us, or learn the system in-house. Not sure which fits? Get a recommendation.