DR 8 → 43: 437% Authority Growth in 6 Months via HARO
A Texas-based FMCG company (sustainable water bottling, name withheld) needed authority fast on a limited budget. Executed through a white-label partnership with DigiTech Web Design Agency (Austin, TX), we delivered 437% DR growth in 6 months through disciplined HARO outreach alone.
The Challenge
This Texas-based FMCG client had one of the world's largest water-harvesting facilities and a sustainable approach to water harvesting — but their DR was just 8 and they were effectively invisible online. They needed high-quality Digital PR backlinks on a limited budget.
This project was executed through our white-label partnership with DigiTech Web Design Agency (Austin, TX), led by Darryl Stevens. We provided specialized HARO outreach and digital PR strategy while DigiTech managed the overall client relationship.
Our 3-Step HARO Process
We selected queries and websites based on criteria agreed upon with the client, manually crafted personalized pitches as the client's PR representative, and the client received backlinks from top publications.
Query Curation
Carefully selected HARO queries from journalists seeking expert commentary relevant to sustainability, water, FMCG, and consumer goods — rejecting anything misaligned.
Personalized Pitching
Manually crafted pitches for each query — no templates, no automation — resulting in a high acceptance rate from journalists who typically ignore mass outreach.
Authority Placement
Earned high-authority natural backlinks and citations from publications including MSN and Yahoo, with DR scores well above industry average.
The Results
DR uses a logarithmic 0–100 scale, so 8→43 is exponentially harder than the numbers suggest. Each point becomes progressively more difficult — making this a 437% increase in just 6 months particularly impressive on a limited budget.
A 437% increase in six months — exceptional speed considering DR's logarithmic scale and the client's limited budget.
Short for a new company starting at DR 8 — most businesses take a year or more for this level of growth.
Pay-for-performance model ensured the client only paid for published, live placements.
See what else we've built.
Three ways to work with us.
Pick the path that fits your team:
Earned Media Booster →
Done-for-you reactive PR links via HARO and Qwoted. Pay per link placed — no retainer.
Earned Media Engine →
Done-for-you authority campaigns — content, PR, and distribution handled end-to-end.
Earned Media OS →
Learn the system and execute in-house. Cohort-based, no ongoing agency retainer.
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