Centriq: 600% App Signup Growth via HARO Digital PR
Centriq is an SFO-based home-management SaaS startup that raised $11M, with partnerships including Home Depot. Our HARO outreach earned natural, high-authority links from mainstream media and niche publications that drove dramatic growth across all key metrics.
The Approach
Our HARO outreach service earned Centriq natural, high-authority links from both mainstream publications (MSN, Yahoo, Forbes DR 94, Canva DR 92, Apartment Therapy DR 87) and niche-specific sites (CCTV Camera World DR 60, Find the Home Pro DR 46) — delivering meaningful topical authority alongside mass-media visibility.
Key Placements Earned
| Publication | Type | DR | Monthly Traffic |
|---|---|---|---|
| Forbes | Mainstream | 94 | 38.8M |
| Canva | Mainstream | 92 | 22.5M |
| Apartment Therapy | Mainstream | 87 | 1.2M |
| Yahoo | Mainstream | 32 | 39.8M |
| CCTV Camera World | Niche | 60 | 21.1K |
| Best Company | Niche | 71 | — |
| Find the Home Pro | Niche | 46 | — |
The Results
Across main site and public database, every key metric improved dramatically.
Average daily signups increased 6× — the most direct business impact of the campaign.
Public Database clicks from 1,260/mo to 7,760/mo.
Public Database impressions from 30K/mo to 198K/mo.
DMR.agency's outreach service earned us natural high authority links from mainstream publications like MSN, Yahoo, and Best Company (DR = 71) along with links from more niche-specific websites like CCTV Camera World (DR = 61) and Find the Home Pros (DR = 46).
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