Texas Drug Rehab Center: 71.48% Organic Traffic Growth via HARO Outreach
A residential addiction-treatment facility in Austin, Texas — with 51–200 employees — needed cost-effective authority building. A 6-month pay-for-performance HARO campaign (July–December 2020) grew traffic from 8,121 to 13,926 monthly visitors.
The Challenge
When the client approached us, their Domain Rating was 39 and organic traffic was 8,121 visitors/month. They wanted to leverage Digital PR — specifically media exposure and thought leadership — through an affordable, performance-based solution.
The founder wanted to be established as a credible thought leader within the rehab and addiction treatment industry. As Edelman research shows: 65% of buyers say thought leadership significantly changed their perception of a company for the better. And per SurveyMonkey, 70% said it's very important that thought leadership motivates the reader to take action, and 71% said educational content counts as thought leadership.
The Approach
Our pay-for-performance campaign earned 50+ high-quality links through two complementary strategies.
Niche-Specific Guest Posts
High-relevance editorial placements on addiction, wellness, and health websites — covering topics like hydrocodone addiction, mental health tips, and benefits of psychotherapy.
HARO Mainstream PR
High-authority Digital PR placements in mainstream media through HARO journalist outreach, building the founder's thought leadership and domain authority simultaneously.
The Results
DR climbed from 39 to 44 in less than six months — research shows 42% of companies take 3+ months to see any noticeable DA increase at all.
From 8,121 to 13,926 monthly organic visitors in just six months.
Significant on DR's logarithmic scale — each point harder to earn at higher levels.
50+ links with an average DR of 44 across niche-specific and mainstream placements.
See what else we've built.
Three ways to work with us.
Pick the path that fits your team:
Earned Media Booster →
Done-for-you reactive PR links via HARO and Qwoted. Pay per link placed — no retainer.
Earned Media Engine →
Done-for-you authority campaigns — content, PR, and distribution handled end-to-end.
Earned Media OS →
Learn the system and execute in-house. Cohort-based, no ongoing agency retainer.
Not sure which path fits? Book a free discovery call →