Physicians Thrive: 734 → 29,000+ Monthly Organic Visitors
Physicians Thrive provides comprehensive financial planning tailored to physicians (under 10 employees). Over a multi-year partnership (October 2020 – March 2024), we built durable organic visibility through 500+ earned media placements.
The Approach
Physicians Thrive came to us with a DR of 33 and just 734 monthly visitors. The challenge: growing authority in a highly regulated, competitive financial services niche. Our multi-channel approach combined HARO journalist outreach (pay-for-performance) with targeted cold email outreach via Mailshake for niche finance and healthcare links.
The CEO Justin Nabity was also strategically positioned as a thought leader, earning quotes in Business Insider and numerous other major publications — strengthening E-E-A-T signals critical in the YMYL finance space.
Key Placements Earned
| Publication | DR | Monthly Traffic |
|---|---|---|
| MSN | 92 | 31.7M |
| AOL | 91 | 14.6M |
| Business Insider | 85 | 423K |
| GoBankingRates | 82 | 661K |
| MoneyGeek | 76 | 265K |
The Results
Growth occurred in multiple phases over 4 years, but the compounding effect of authority links created a flywheel — each new link made it easier to earn the next one.
From 734 to 29,066 monthly organic visitors — 28,000+ additional qualified monthly users.
72% increase, enabling rankings for competitive financial keywords.
From MSN (DR 92), Business Insider (DR 85), AOL (DR 91), GoBankingRates (DR 82), and more.
DMR.agency has helped our SEO and overall exposure online significantly. The entire team is knowledgeable and very helpful — great at keeping us in the loop about what they're working on and how it's impacting our visibility through backlinks.
See what else we've built.
Three ways to work with us.
Pick the path that fits your team:
Earned Media Booster →
Done-for-you reactive PR links via HARO and Qwoted. Pay per link placed — no retainer.
Earned Media Engine →
Done-for-you authority campaigns — content, PR, and distribution handled end-to-end.
Earned Media OS →
Learn the system and execute in-house. Cohort-based, no ongoing agency retainer.
Not sure which path fits? Book a free discovery call →